About the increasingly fast cycle of trends, why we crave newness and what that means for sustainability.
The other day, I was scrolling through my feed on TikTok. I paused on a video where trend forecaster speculated what next trend will emerge in fashion after Y2K. Then I came across a video by creator Laini Ozark where she stated:
“Nothing is trending right now because everything is trending in the fashion world.”
She talks about the increasingly fast cycle of fashion trends and how everything (or some version of a trend) was popular at some point in the last five years. Another creator, Wisdom Kaye, added:
“TikTok has accelerated how we consume trends and how we consume clothes.”
Their videos got me thinking: Did the inherently immersive social media world challenge our tolerance so much through the quick return of ballet flats and Capri pants, that we are truly prepared to wear anything as long as it’s new? And what role does TikTok play in accelerating trends?
Hannah Ernst 
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