Hannah Ernst

Have you always wanted to try TikTok makeup trends but in an eco-friendly way? We show you six sustainable and cruelty-free ways to create siren eyes, bleached brows and more.

TikTok is a breeding ground for various fashion, beauty, dance, and music trends. Once you’ve seen or heard them a couple of times, it’s hard to block them out. But concerning clothes and beauty, these viral trends can get problematic when we think we always need to buy something new to participate. If you use TikTok, you’ve surely come across wordings like “run, don’t walk” to a shop or “things you didn’t know you needed” — when the truth is you probably don’t need anything new.

The beauty industry’s environmental impact is often overlooked as opposed to that of the fashion industry, but the overconsumption through TikTok’s beauty hauls massively affects the environment. Beauty brands are far away from producing zero-waste makeup and it’s still common practice for many beauty brands to test their products on animals.

That’s why we’ve compiled a list of viral TikTok makeup trends and want to show you an eco-friendly and cruelty-free way to try them out. These trends are mostly about techniques, so you might not even need to buy new products. If you do find you’re missing a few key products for a trend you’re interested in, we provide suggestions that neither harm the planet nor test on animals.