Despite being one of the fastest-growing demographics of entrepreneurs in the United States, the Covid-19 pandemic significantly halted the success of many businesses led by Asian Americans and Pacific Islanders (AAPI). The growth of AAPI-owned businesses is estimated to have decreased by more than a quarter since the beginning of the pandemic, with one of the most gravely hit targets being businesses in the retail sector. Funding such as the federal Paycheck Protection Program often didn’t reach AAPI-owned businesses enough. Aside from financial neglect, the pandemic led to a high increase in hate crimes directed toward the AAPI community, with a myriad of AAPI-owned restaurants and shops being the target of those wrongly believing the shops would contribute to the spread of Covid-19. About two in five business owners in Southern California reported crimes in the forms of harassment, vandalism, assault, or targeted theft.
On a global scale, it’s worth remembering that Asia is the largest garment manufacturer globally, employing some 60 million workers and producing 55% of all global textiles. For decades, the outsourcing of textile production to Asia, often referred to as the “world’s garment factory,” has relied on low labor costs in favor of global market advantages. According to a recent report from the International Labour Organization, working conditions remain precarious, including long hours, the neglect of safety and health, and violations of fundamental rights.
The reality of AAPI includes many different nationalities, languages, and socioeconomic situations that are often limited to a singular experience. This harmful generalization can only be overcome if we take a closer look at the multidimensional layers of Asian culture. For many AAPI designers, their cultural heritage involves dedication to meticulous craftsmanship and valuing high-quality materials, often rendering AAPI-owned fashion brands on the slower and more sustainable side of the spectrum. To kick off AAPI heritage month, we’re highlighting six AAPI-owned businesses that are leading the way to a more ethical and eco-friendly future in fashion.


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