As a sustainability communications specialist, I think and write at the intersection of sustainability, fashion, culture and consumer behavior. Take a look at my recent work :)

Is ASOS Part of the Fast Fashion Problem? A Closer Look

Is ASOS fast fashion? The fashion industry churns out millions of new garments every single day. Is ASOS part of the problem, and has it made any efforts to be sustainable?

Every single day, fast fashion produces millions of cheap clothing items. These garments are primarily produced using fossil fuels and have a massive impact on the environment during production, wear time laundering and disposal.

ASOS is one of the biggest online retailers worldwide. It had almost four million pounds of global revenue in 2022, with numbers steadily growing since 2012. In this article, we’ll zoom in on ASOS’s production practices and what sustainability initiatives they have in place, answering the question: Is ASOS fast fashion?



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