As a sustainability communications specialist, I think and write at the intersection of sustainability, fashion, culture and consumer behavior. Take a look at my recent work :)

Should Brands Set Their Own Sustainability Targets?

A target is a target. But what happens if the target is missed? Does it make sense that companies set their own targets or should governments play a role in imposing them?

“We’re aiming to become climate neutral by 2025.“ “By 2030, all our materials will be sourced sustainably.“ “We will ensure our workers are paid fairly.“ These are just some of the claims flooding corporate social responsibility reports and governance landing pages. Companies often set ambitious future targets without ever addressing whether they are on track to meet them. But are there actually any legal repercussions if they don’t achieve their goals? Should governments redirect their gentle parenting style towards the private sector and step in?



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