Hannah Ernst

When shopping for lingerie, finding pieces that make us feel comfortable, confident, and empowered has historically been a difficult task. The intimates industry has long been notorious for promoting an exclusive body image, selling the idea that you’re only supposed to feel sexy if you’re a six-foot, size-zero angel with shiny, long hair and a B cup.

Fortunately, as the cultural dialogue around body image is changing, and as consumers are demanding better behavior on the part of brands, there has been a growing trend of lingerie brands stepping up when it comes to body, gender and racial diversity in their marketing.

These five intimate brands are beacons of body positivity, gender inclusivity, and racial diversity. They demonstrate that genuine representation can exist in the lingerie industry. As consumers, supporting these small brands paves the way for positive change – empowering ourselves and the women creating the intimates behind the scenes.